Brand films and TVCs
Campaign and brand films of 60 to 90 seconds, from concept to delivery masters. Full production days with multi-camera crews when the story needs them.
Concept · Full production day · Grade · Sound mix · Masters
Brand films, reels and motion for brands in the middle of change.
Tap the speaker to hear it.
Story + Motion + Strategy = Morf.
One studio for the script, the shoot, the motion and the sound.
What we do
Everything a brand needs to show up well.
Strategy, shoots, edits, motion, design and publishing, all from one in-house team in Mumbai.
Content retainers
We run your page end to end: the monthly calendar, scripts, shoots, edits, design, captions and publishing. You approve; we run it.
15 to 32 deliverables a month · From ₹1,00,000
Motion and edits
Short-form edits in three tiers, from a clean subtitled cut to fully designed 2D and 3D motion pieces with original sound.
Essential · Signature · Flagship · Long-form and YouTube
Photography
Menu shoots, product shoots and events, lit so people stop and look.
Food · Product · Fashion · Events
All services
See retainers and costing →Strategy
Know what to post and why, before anything is made.
- Content strategy
- Pillars and formats
- 30-day calendars
- Concepts and hooks
- Scripts and shot lists
Production
Shoot days with crew and kit included, from creator days to full productions.
- Creator days
- Production days
- Drone
- Probe and macro
- Teleprompter
- Photography
Post-production
Edits finished to a brand standard, from a 15-second reel to a TVC.
- Short-form edits
- Long-form and YouTube
- Brand films and TVCs
- Sound and colour
- Subtitles in any language
Motion and design
Motion, type and design that make every frame look like your brand.
- 2D and 3D motion
- Kinetic type
- AI-assisted visuals
- Statics and carousels
- Covers and thumbnails
Publishing and growth
We post, reply and report, then plan the next month.
- Captions and CTAs
- Scheduling
- Community management
- Paid-media variants
- Monthly reports
Selected work
Reels people stop for.
Hover a reel to play it. Click it to hear it.Reels play as you scroll. Tap one to hear it.
Hospitality restaurants, bars and cafés
Kitchens, bars and dining rooms filmed the way guests feel them, from the grill to the last spoon of dessert.
Restaurant · Mumbai
Inside Torii's kitchen
Japanese restaurant
Always about the craft
Bar
One night at House of Paloma
Bar · Mumbai
Cocktails, poured slow
Restaurant & bar · Mumbai
The part of dinner guests never see
Indian kitchen & bar · Pune
Parmesan chicken tikka
Restaurant · Mumbai
The Bangkok takeover, day one
Restaurant · Mumbai
An Onam sadya on a banana leaf
Café · Pune
The festive dessert menu
Café · Goa
An all-day café in Candolim
Restaurant & bar · Mumbai
Behind the bar, episode 3
Food photography
Documentary teaser · Healthcare
The Knee Man of India
A documentary teaser about the surgeon known as the Knee Man of India, from the operating theatre to the awards wall.
Brands beauty, fashion, jewellery and fragrance
Product films, launch teasers and creator reels for brands that live on how they look.
Fashion
The Regalia drop
Beauty
What is behind the door?
Fashion & accessories
The commute
Fragrance
Rate it out of 10
Fragrance
A creator rates White Oud
Founder stories and explainers
Founder stories, walk-throughs and explainers that make a brand or a complicated product easy to understand.
Jewellery
The founder’s story
Diamonds
The story of the Koh-i-Noor
Real estate
Minutes from everything
Education
Will AI take the editor’s job?
- Your brand, next.Book a call
Product and event photography
Brand names, logos and products belong to their owners and are their own in-house designs. Morf Media created the films, reels and photographs shown.
How we work
Every brand goes through four stages.
- Stage 01Days 1 to 3
Brief and research
A discovery call, an audit of your feed and your competitors, and one page on what the brand should feel like.
- Stage 02Week 1
Strategy and scripts
Content pillars, a calendar and every script written out with hook, body and ending. You approve it all before anything is made.
- Stage 03Weeks 2 and 3
Production
Shoots, edits, motion graphics, AI-assisted plates, voiceover and sound design. The quiet stage where most of the work happens.
- Stage 04Every month
Launch and grow
Posting, reporting and a monthly review of what worked. Then the next round starts again at Larva.
Pricing
Hand us the page. We run it.
A Morf retainer covers strategy, scripts, shoots, edits, design and publishing, all by our in-house team. You approve; we run it.
Launch
For brands starting a steady content practice.
₹1,00,000 / month
15deliverables a month
10 videos · 5 statics and carousels
10 videos · 5 statics and carousels
- 1 creator day included
- No flagship motion pieces
- Strategy, scripts, editing, captions and publishing
- Monthly review call and reporting
Worth ₹1,23,000 if bought separately
Book a strategy callGrowth
RecommendedFor brands ready to grow their page every month.
₹1,75,000 / month
22deliverables a month
15 videos · 7 statics and carousels
15 videos · 7 statics and carousels
- 1 standard production day included
- 1 flagship motion piece
- Strategy, scripts, editing, captions and publishing
- Community management
- Fortnightly review call and reporting
Worth ₹2,36,500 if bought separately
Book a strategy callFlagship
For brands that want Morf as their in-house creative team.
₹3,00,000 / month
32deliverables a month
22 videos · 10 statics and carousels
22 videos · 10 statics and carousels
- 2 standard production days included
- 3 flagship motion pieces
- Strategy, scripts, editing, captions and publishing
- Community management
- 1 brand or campaign film per quarter
- Paid-media creative variants
- Dedicated creative lead
- Weekly review call and reporting
Worth ₹4,04,500 if bought separately
Book a strategy callInside every retainer
- Content strategyPositioning, pillars, formats and cadence.
- Ideation and scriptingConcepts, hooks, shot lists and full scripts.
- ProductionShoot days with crew and equipment included.
- Editing and postCut, sound, colour, subtitles and motion graphics.
- DesignStatics, carousels, covers and grid consistency.
- CopyCaptions, hashtags and calls to action.
- PublishingScheduling and posting to your handles.
- ReportingA performance read and next month’s plan.
- ₹1,00,000 a month is the minimum retainer. Below that, we work project by project at our standard prices.
- A three-month commitment takes 8% off the monthly fee. Otherwise it’s month to month, with 30 days’ notice.
- Extra deliverables and extra shoot days are billed at our standard prices, less 15%. Unused deliverables don’t carry forward.
Costing
For projects without a retainer. Pick what you need.
All-inclusive of crew and equipment, priced by the scale of the setup.
- Half day, creatorUp to 5 hours, one location, one operator-DOP. Founder pieces and quick product captures.₹15,000
- Creator dayUp to 8 hours, one location. FX3, prime lenses, lav and boom audio, LED panels. Built for volume social content.₹25,000
- Standard production dayUp to 10 hours, up to two locations. DOP, camera assistant, gaffer and AD, three-point lighting, gimbal. Our default for brand content.₹55,000
- Full production dayUp to 12 hours. Full crew, multi-camera, grip and lighting package, art department support. For campaign and brand films.₹1,10,000
- DroneLicensed pilot. Permissions billed at actuals.₹12,000 / day
- Probe and macro lens package₹8,000 / day
- Teleprompter with operator₹4,000 / day
Back-to-back days on the same setup are 15% off from day two. Studio, sets, props and art build are billed at actuals.
Priced per finished video, by how much craft goes into the frame.
- Essential, up to 45 secA clean cut to music with text, subtitles and colour correction.₹3,0003 working days
- Signature, up to 60 secA rhythm-led edit with sound design, full grade, kinetic type and speed ramps. Our standard for brand work.₹9,5005 working days
- Flagship, motion-led, up to 60 sec2D and 3D motion graphics, custom type, product animation, compositing and original sound design.₹18,0008 to 10 working days
Rush delivery, inside half the stated turnaround, carries a 40% premium.
Brand films, TVCs and YouTube edits, finished and delivered.
- Brand film or TVC, 60 to 90 secOffline, online, grade, sound mix and delivery masters. Scoped per film.From ₹75,000
- Long-form or YouTube editPer finished minute, five minutes minimum.₹6,000 / min
Supporting deliverables and standalone planning.
- Static post or poster₹3,000
- Carousel, up to 8 frames₹6,500
- Cover or thumbnail set of 10₹5,000
- Extra aspect-ratio version of an edit₹1,500
- Subtitles in another language₹1,200
- Strategy and 30-day content calendarA standalone plan your team can run.₹75,000
All prices are in INR and exclude GST, currently 18%. Prices hold for 90 days from the date of your quote.
FAQ
Questions, answered.
How retainers, payments, rights and shoots work. Still unsure? Ask us directly.
What does a retainer include?
Strategy, ideas and scripts, shoot days with crew and equipment, editing, design, captions, publishing and reporting, all by our in-house team with no subcontracted creative. Retainers start at ₹1,00,000 a month.
Do you take one-off projects?
Yes. Below a retainer, we work project by project at our standard prices: shoot days from ₹15,000, short-form edits from ₹3,000 and brand films or TVCs from ₹75,000.
Is there a lock-in?
No. Retainers run month to month, and either side can leave with 30 days’ written notice. Committing to three months takes 8% off the monthly fee.
How many rounds of changes do we get?
Three rounds per deliverable, included. A round is one consolidated set of feedback. Changes to an approved script, concept or edit direction are new scope, billed at 30% of the deliverable rate.
How does payment work?
Projects are 50% in advance and 50% on delivery of final files. Retainers are invoiced on the first working day of each month and payable within 15 days. All prices are plus 18% GST.
Who owns the final work?
Once paid in full, you hold perpetual, worldwide rights to use the delivered work on your own and paid channels. Raw footage isn’t part of the deliverable, but it can be handed over at ₹15,000 per shoot day.
Do you travel for shoots?
Travel is on us across Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Ahmedabad, Chennai and Kolkata. Elsewhere, travel, stay and per diem are billed at actuals with your written approval. International shoots are quoted separately.
Who pays for talent, locations and music?
Talent, locations, permissions, sets, props, wardrobe, food styling, licensed music and ad spend sit on the brand’s account. We can source and manage any of them at actuals plus a 15% management fee, with your written approval.
What if we need something faster?
Anything needed in under half its usual turnaround carries a 40% rush premium. Shoot dates need seven days’ written confirmation, and rescheduling within 72 hours of call time is billed at half the day rate.
The first conversation is a strategy call, not a sales call. Send us your page; we’d rather look at it before we talk.
- WhatsApp+91 62669 13338
- Emailbusiness@morfmedia.com
- Studio time--:--:-- IST · replies within one working day